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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Analytics

What considerations do you need to make when selecting content marketing analytics?

Firstly, do make sure you have a solid understanding of your content strategy and how you drive ROI. These can dictate your needs in this area. Six consideration you should make when selecting a platform. The best tool is the one you use Third-party measurement is vital Benchmarks Time to insight Distribution impacts success too, so make sure it is measured effectively A good tool will help improve your old content too   1. The best tool is the… Continue reading

Ben Young
Ben Young
November 1, 2022
Analytics

How do I make a content marketing report?

Creating a content marketing report follows a logical flow to outline the activity and resulting performance. Start with the marketing objective, here’s what we are seeking to achieve. This helps to provide context for the document and remind the recipient of why this work is being done. Then share top two or three findings for them. A framework for the report might look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline… Continue reading

Ben Young
Ben Young
November 1, 2022
Analytics

Marketing SAAS products

Getting the word out there is no easy task. But if you have a great product, this makes it a lot easier. As your marketing teams can spend time educating the market on the product, the proposition, problems it solves and what it enables customers to do more effectively.  Often the main objective of marketing for SAAS is new logos. That is growth in customers. And that means getting in front of as many prospective customers as possible and… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

SAAS marketing meaning

The definition of SAAS marketing, is taking a SAAS product to market and enhancing it through product, proposition and price. Often people think of the actual marketing activities as being the definition. But marketing is a combination of all of these things. However, a lot more of the resources and effort goes into marketing activities like content marketing. What makes SAAS marketing unique is that the product is delivered online, available to the customer 24/7 and marketers typically have direct… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

What is the best SAAS marketing tool 2022

Nudge. Nudge lets you see how many people come through each traffic source, the engagement that comes from sharing. And how these traffic sources engage with your website. This is invaluable in shaping your channel strategy, as not only can you quantify how many came from each source, but the relative quality of each source. To see how it is driving impact for your website and your objectives. … Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

Why is it hard to scale up SAAS marketing

SAAS companies tend to get started with one or two niches, which lets them break through. And this is why SAAS companies find it hard to scale up. Because they run out of room in their niches. Whereas students of Byron Sharp – How Brands Grow, know that SAAS companies need to go broader with their targeting and continue to refresh the memory of their prospective markets.  This is why SAAS companies struggle to scale, because they need to… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

Why is SAAS marketing different?

SAAS marketing is different because the product itself is available with little to no barriers to entry. You don’t need to go to an obscure store, or leave your desk to buy it. You can buy it right now. You can also quickly compare it to the competition. The digital delivery means SAAS companies have direct access to their customers. In the past, before SAAS, you wouldn’t have direct access to your customers at all and it could take a… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

What are the most effective SAAS marketing techniques

Content marketing is a highly effective marketing technique for SAAS companies. It is so effective as it brings customers literally to your storefront and engages them. They can take action if they see value straight away. Or know where to come back if they would like to use the product. It’s the digital equivalent of a cooking demonstration at a supermarket. Oh, those ingredients look great, I’ll grab some right now. Content is that draw card that brings customers in. Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

How would you promote a SAAS product and acquire signups

Content marketing is a natural fit for promoting a SAAS product and building early momentum. Creating the first 100 pieces of content. Content that helps pull in prospective customers and educates, informs or entertains them. All the whilst informing them of the value proposition.  Content marketing will help pull in prospective customers to your website. Where they can quickly sign up if they’re interested. A free trial, demo, or entry level version will greatly help with conversions. As it reduces… Continue reading

Ben Young
Ben Young
October 28, 2022