Welcome to a brisk Friday morning, it’s a short edition this week. Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’. I recall as a teenager making my first GIF ad, you couldn’t have too many frames as the file size would be too big, yes I am a digital marketing geek. And I have an ask for… Continue reading
Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there? And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium publishers. You may recall l last week a dip in programmatic buys. And this MediaRadar data, the… Continue reading
I’m back, with a light tan courtesy of Bermuda! I’m an avid reader – and got through a fair chunk, if you haven’t caught AntiFragile, Nassim Taleb digs into how things benefit from stressors. Pertinent reading for anyone in the industry. ^ Note, you probably only need to read the first 60% to get the key takeaways. Notable Stories this Week Facebook testing moving non-promoted posts out of the news… Continue reading
I was chatting with a smart marketer earlier this week, who was was saying the industry is over indexed on targeting but under indexed on accountability. ^ He’s not wrong! Next week I’ll be taking a break, as I decompress with the family. So catch you, till then enjoy this week in native. Notable Stories this Week Some food for thought from PSFK, why advertising is more from digital to experience first. 80% of global… Continue reading
BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those ‘views’. Now I’ve stringed… Continue reading
AdWeek madness has ensued so I’ve had to put some extra elbow grease to sort through the noise. Before we go too far, this week we announced Nudge 3.0, the next wave of our platform with predictive intelligence of content performance & audience interaction, more here and here. Notable Stories this Week The Financial Times discovers up to $1.3m/month in fraudulent inventory being sold on ‘exchanges… Continue reading
[Via Twitter] Hunter Walk shares early data on his Medium earnings. Reminds me of the early days of Kindle Lending, where there was a fixed pool of cash divided by not many reads, so each was worth a lot more. Keen to see how this unfolds. As a reminder, here’s more on Mediums pivot away from ads. Notable Stories this Week This is a great interview with… Continue reading
With all this year’s Dmexco attendees en route home here’s this week in native. Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around AI content and the ad revenue created from it. WaPo robot reporter has published 850 articles, 500 articles generated 500,000 clicks (around the election). Jack Marshall at WSJ asked FB why they allow… Continue reading
In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? I’m sure more than a few readers are about to, or have already. Notable Stories this Week BuzzFeed just sent out a message to the digital publishing… Continue reading
Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up. Notable Stories this Week AdYouLike & AppNexus integrate. TripleLift & Drawbridge partner, for cross-device native. Taboola partners with Getty to help improve images. Creative at scale is a big challenge, this… Continue reading
